The listing reads: 3-PACK LUCKY COLOR 400 135 FILM, ISO 400, DX coded, 36 exposures, $34.50 for three rolls — $11.50 a roll — and, at the time of writing, sold out. Reflx Lab, one of Lucky Film's distributors, describes it as high contrast, medium grainy and daylight balanced, in standard C-41.
That is the whole of the official record. There was no launch, no press material, and no statement from Lucky Film itself. The film simply appeared for international order during the week of 9 August, and film photographers noticed it the way they usually notice these things, someone placed an order and saw a new product on the page. The FIND Lab is reported to be working on US stock.
Lucky Color 400 follows Lucky Color 200 and is the second colour negative to come out of the company's revived R&D. At $11.50 a roll it lands well under most colour 400 on the shelf, which is the fact most likely to matter to anyone who has watched Kodak Alaris and silver costs move the other way all year.
One thing is unresolved, and it is not a small one. Previews in May described the film arriving in both 35mm and 120. What is actually listed is 135 only. [Reflx Lab's 120 collection does not carry it. Whether 120 is delayed, cancelled, or simply held for a later batch is unstated by Lucky or by any distributor; confirm before publication.]
That distinction decides how interesting this film is. A cheap 400-speed colour negative in 35mm is welcome. A cheap 400-speed colour negative in 120, in a market with no medium-format UltraMax, would be something else entirely.
Source: Reflx Lab: Lucky Color 400
GP